Without the critical skill of communication, you’re going to find yourself struggling… maybe even watching your business going backwards. Just as research shows…

But if you’re like most people you don’t need to be told all this. You know from experience how important it is to become a great communicator in business …even if you struggle to know how to do this.

Whether it’s crafting a message that speaks directly to your target audience for the results you need… choosing the best medium for your message… optimising that message for your medium… it can be overwhelming.

Yet the business world continues to demand more from those who wish to excel.

We’re all expected to be great communicators even if we don’t know how. Whether we are an entrepreneur, leader or business professional. We need it to market our products and services, maintain and improve operational efficiencies and lead teams.

And we’re not just expected to craft tightly focused messages… but we need to be masters at delivering these across all media… paper, online, video, audio and more…

So it’s not enough to be brilliant at explaining your ideas in person but lousy when it comes to putting those ideas on paper. Or confident at delivering a message to camera but really lame in articulating that same message on an audio conference call (where you can’t use or read body language to help your delivery). Or great with emails but poor with blogs… You need to be great at crafting a purpose driven message and successfully delivering across any media.

Or in other words…

You’ve got to be a master communicator.

Further… you can’t just rely on the act of churning out loads of messages and comms that sound, look or read great to be effective. (How many businesses think that by sending an email out they’ve passed on their message?) Instead, you need to know how to create comms that engage your audience. In a way that gets them to consume it and respond how you want them.

If you’re an entrepreneur, you need to use your communication powers to attract people to your idea, understand the concept, persuade investors to buy in… As a leader, you need to engage your team in a way that makes them want to work harder for your vision… As a business owner, you need to make sure your marketing messages and content are working hard for your profits. And as a business professional, you’ll want to share your ideas effectively on paper or in meetings that influence people to make the best decisions.

That’s what’s expected of us today. And that’s what being a great communicator is all about.

So what can you do – apart from “winging it” and blindly hoping for the best every time you create an email, give a talk, speak to camera or write a blog..?

You can’t use the last presentation, email or briefing that went wrong as an excuse that you’re not up to communicating your message. Or look to others because you sense that they’re naturally great communicators and you’re not. (No matter how great they are!)

The simple fact is to grow your business success as an entrepreneur, leader or business professional… you need to become a great communicator.

But how?

I’ve been helping entrepreneurs, small businesses and business professionals improve the quality of their comms for over twenty years. And whilst I’ve seen a lot of great business people who fear messaging… I’ve also seen that people that were a lot less than average make strategic changes and become great communicators.

In  a way that attracts more work, improves operations, and leads teams better.

I can tell you anyone can become a great communicator and use this critical skill to grow their business success.

Yet there was a time when people used to think that you either had a gift of being a naturally great communicator – or you didn’t. And there was nothing you could do about it.

But that’s old school thinking.

Here’s a simple fact: anyone can develop themselves to become a great communicator. Someone who can develop powerful messaging, content or general communication that get real, tangible, business results. It’s totally within reach for anyone. And that includes you!

Think of the great communicators you’ve seen in business and then ask them for a video of their first turn at a lectern… or their first video message… Chances are that they won’t let you see it because it is too embarrassing. (Even though they’ll keep a record because it shows them how much they’ve improved over the years…)

The point is that great communicators didn’t become that over night. They did this over many years with plenty of failures and great lessons. If they started off poorl and become great, so can you.

But here’s the problem.

Not everyone knows how to become a great communicator. To become someone who can craft a tight, effective message for their target audience…. that gets the audience to think, feel or do something… and that uses the best possible medium to drive that message and its results home.

Why?

Because whilst everyone out there is telling you what they need to do when it comes to communication… they’re not telling you how.

And even if you do find someone who tells you how to communicate, well… they’re mostly focusing one mode…

That’s why you see books on how to give a great speech… How to write a great proposal or technical document… How to look good on video… How to write great copy for your landing page or marketing email… But you don’t see books with a single method that shows you how to be successful in your communication regardless of your media.

And besides knowing how to become a great communicator, where it’s all about getting the right message to the right audience (and not just about the medium)… you also need a single method that can help you across all the different media.

And that’s where I come in.